AI agents perform best with accurate, real-time context, and a CDP like Twilio Segment provides it. By delivering clean, consented data and only the traits agents need, it enables smarter, faster, and safer decisions that enhance customer experiences and drive measurable results.
#industry insights
39 posts
19 Jul
18 Jul
Integrating the right apps and software into your Twilio Flex contact center helps you create a personalized customer experience. Read our top integrations.
17 Jul
Learn how to make a professional email address that makes the perfect first impression with your audience in the inbox.
14 Jul
A webhook is an HTTP request sent between apps when an event fires. Learn how webhooks work, how to build an endpoint, and how to secure it.
A VoIP phone makes calls over the internet instead of a phone line. Learn how VoIP works, what a VoIP number is, and what drives call quality.
Webhook vs API: Here's how SendGrid breaks down the differences between webhooks and APIs and how you can start using webhooks.
10 Jul
Which type of email should you send, transactional or marketing? Learn how we define the differences between marketing email and transactional email.
7 Jul
Find the right AI contact center platform. We compare top tools on agent assist, real-time transcription, pricing, and conversation orchestration.
6 Jul
Good conversational AI design isn't about clever prompts. Here are 11 best practices that determine whether your AI resolves anything.
30 Jun
Protect your organization's secrets from the latest supply chain risks. Learn how to build a multi-layered defense strategy with Twilio.
How does conversational AI work in practice? Here are specific examples across six industries, from voice AI to cross-channel support.
26 Jun
Discover how RCS messaging is helping toll agencies fight phishing scams with verified, branded texts. Learn how Twilio's RCS now reaches AT&T, Verizon, and T-Mobile users instantly.
23 Jun
Stop making customers repeat themselves. Learn how AI customer memory systems work, what to look for, and how leading platforms compare in 2026.
22 Jun
Which CDP gives AI agents the full customer picture? We compare the top platforms on unified profiles, AI readiness, integrations, and pricing.
12 Jun
The world of user authentication is evolving rapidly. Learn about the latest trends, insights, and strategies for 2026.
Contact center technologies are always evolving, with new trends rising annually. Learn more about 13 contact center technologies to have on your radar.
11 Jun
Passkeys are the future of user authentication. Learn how Twilio can make verification work for you and every user.
Discover the key differences between passkeys and passwords. Learn how Twilio Verify can enable secure, seamless passwordless authentication for your business.
IVR is a vital call center technology that routes customer calls. Learn the benefits and IVR best practices for contact centers.
10 Jun
Traditional phone systems cost too much and can't scale. Learn why businesses are switching to VoIP call centers for lower costs and advanced features.
Master call queue management with this guide to phone queue systems. Learn call queuing best practices, reduce wait times, and improve customer service.
9 Jun
EU banks have the tech, but is your conversational AI ready? Discover the 15 questions European banks must answer to safely deploy conversational AI and meet current regulations
Complete guide to cloud call centers: what they are, how they work, benefits over traditional systems, top solutions, and implementation best practices.
As many businesses switch from legacy systems to cloud contact centers, asking these questions will ensure a smooth transition. Learn more at Twilio.
4 Jun
Generative AI creates content. Conversational AI manages dialogue. Here's how they differ, how they overlap, and when to use each one.
3 Jun
Most conversational AI deployments don't fail in build. They fail in production. Here's how to build and deploy it the right way, step by step.
1 Jun
Monitoring tells you when something's wrong. Observability tells you why. AI observability tells you if it's right. Here's how all three differ.
26 May
Email seed list testing is a valuable tool in the deliverability toolbox, but it’s not a crystal ball. Learn how to effectively use seed list testing.
21 May
AI observability is how you know your AI is working correctly instead of just running. Here's what it is, how it works, and what to look for in 2026.
20 May
AI changes how your call center team spends time. The calls that never needed a human get handled automatically, and agents get to handle valuable interactions.
19 May
Gmail released a list of the ‘Top 10 Sender Issues’. Check the list to make sure your email program isn’t falling short.
Still choosing between a chatbot and conversational AI? Here's what they are, how they differ, and ways to get started.
14 May
Conversational AI is the intelligence. Voice AI is the delivery method. Here's what that means (and how they work together) in 2026.
13 May
Good data governance doesn't slow you down—it sets you apart. Learn how to turn compliance complexity into a real competitive edge.
Voice AI lets businesses automate conversations that sound human. Learn what it is, how it works, real examples, and what to look for in a platform.
Rich communications services (RCS) is a powerful messaging protocol. Read more about its rich capabilities and why it's a must-have for businesses.
11 May
What signals should senders be looking at? What do you do if your emails are landing in the spam folder? Find out from the Principal Product Manager at Yahoo Mail.
Conversational AI powers smarter customer interactions. Learn what it is, how it works, real-world examples, and how to evaluate platforms in 2026.
10 May
Agentic AI goes beyond generating responses. It takes action. Learn what agentic AI is, how agentic workflows work, and see real customer service examples.