At Lumen Field, Amazon One runs across concessions, merch, and age-restricted gates. With over 69,000 fans per game, every second at checkout compounds. Fans hover their palm. Move through. No card. No PIN. No wallet. The Seattle Seahawks adopted it for a simple reason. Every moment spent waiting is a moment not watching, not buying, not coming back. Palm recognition…
#platform innovation
4 posts
30 Jan
23 Jan
From VHS to Interactive Streams: Customization at Scale with the NFL Sunday Ticket on YouTube
8th LightIt’s the mid-90s, it’s Sunday morning, and you’re about to set your VCRs to record on your NFL game of choice You’d capture everything, commercials, dead time, halftime filler, and hope the tape didn’t cut out in overtime. It was static. One-size-fits-all. Then TiVo arrived. That pause button changed the game. Suddenly, fans could freeze a field goal, run to…
6 Jan
What a difference a year makes. When Netflix secured WWE Raw, a three-hour weekly live broadcast with more than three decades of history, it marked a turning point. Raw is chaos in motion: fan-fueled, unpredictable, impossible to rehearse. And now Netflix has to make it flawless. More than a licensing play. It’s an engineering gauntlet. Pulling it off means delivering…
18 Jul 2025
Why It Matters At 8th Light, we help enterprise teams remove friction, foster alignment, and build tools that scale with confidence. This project exemplifies what happens when human-driven design meets technical rigor: major time and cost savings. By focusing on systems thinking, user needs, and resilient architecture, the organization created a path forward that supports both immediate impact and long-term…