Author: Paul Coursaux At Criteo, retail media is about helping brands reach shoppers directly on retailers’ property, right at the digital shelf where purchase decisions are made. Through CMAX , our unified retail media platform, we connect advertisers to retailers’ audiences with Sponsored Products that appear alongside native results in onsite search and browsing experiences. Sponsored products: Boost your brand…
#adtech
4 posts
2 Jun
8 Apr
Author: Andreea Dragomirescu On a weeknight in Bucharest, Criteo opened the doors of its new tech hub for a Women in Tech meetup under a simple but clear theme: Driving Change in Tech . The agenda moved from a deep‑dive keynote on ad tech at scale to a panel about culture, diversity, and AI, and finally, networking. The result felt…
11 Jan 2023
All images courtesy of The Marcy Lab School One afternoon, I was asked to speak to a visiting class of engineering students about what it was like to be an engineer. I found myself in an open meeting space in our office (remember when we met in offices?) surrounded by kids in their late teens and early twenties. I was…
14 Feb 2022
Note: Xandr is involved with various industry TV research groups (ARF, CIMM, MRC, TVDI) and we are often asked for our uses and needs with TV data. This blog piece is derived from a perspective document that we shared with one of those industry groups — TVDI, the TV Data Initiative. How many people watched TV last night, and what…